HAVANA CLUB RUM

The world of Havana Club Rum

Club Havana


The origins of Havana Club date back to 1878 when José Arechabala, the founder of Havana Club opened the "La Vizcaya" distillery in Cardenas, on the Cuban coast.

The name Havana Club was chosen to unify two worlds: the traditional Cuban roots and the famous Havana and the internationally known nightlife of Havana reminiscent of clubs. These two elements continue to be the core of the brand identity.
In 1935, the Havana Club bar opened on Cathedral Square, in the heart of Havana. From the 30s to the 50s, cocktails in Havana Club were prepared by the most famous visitors of the day from Mary Pickford to Marlene Dietrich, from Jean-Paul Sastre to Ernest Hemingway, from Nat King Cole to Gary Cooper.
In the problematic decade of the 1950s under the regime of Fulgencio Batista, competition brought the brand into serious financial problems.
After the Revolution, the Cuban government revived Havana Club and manufactured its own brand of rum. A state distillery was created in Santa Cruz del Norte, near Havana, where the best Cuban technicians and rum masters began making Havana Club rum.
Today, Havana Club is the only truly international Cuban rum brand. From Europe to South America, symbolize the supremacy, tradition and passion of Cuban rum.



 


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